Corporate Reputation Barometer
The Global Corporate Reputation Barometer is a fast, cost effective, global solution for measuring your brand or trademark's reputation.
The Global Corporate Reputation Barometer enables clients to measure and analyze the reputation of their brand or trademark in 24 countries across the globe, and better understand the financial link between their reputation and their bottom line.
This research tool incorporates the reputation pyramid, which measures awareness, familiarity, favorability, and trust, across global markets, comprising 75% of the world's GDP. Understanding how these key metrics can improve your ability to market to, acquire, and retain consumers is included in our standard analysis. Further context for your brand's reputation can be gained by adding your competitor's brand or trademark in all or some of the 24 markets covered by the barometer.
We field monthly, and collect 500-1,000 online completes from citizen-consumers in each country, including purchasers and consumer of your brand and your competitor’s brand; as well as The Intelligaged™– a proprietary segment of college educated, upper income respondents that make up 10% of the sample population within each country.
Each organization receives a fully tailored PowerPoint report and in-person presentation* of:
- Ratings for your company on corporate agenda and corporate reputation issues; your trustmark’s familiarity and favorability ratings;
- The importance of responsibility issues for companies to support, including health and wellness; environment; corporate social responsibility; and reputational risk.
*exclusive of travel
Global @dvisor Online Omnibus
The Ipsos Global @dvisor Online Omnibus is the only global omnibus featuring attitudinal and brand cross-tabbing in 20+ countries every month.
Whether you’ve got two questions in two countries or ten questions in 20+ countries, we can get results for you in just four weeks!