Ipsos Public Affairs in North America conducts strategic research in partnership with clients from government, public, corporate, and not-for-profit sectors.
We understand and manage issues, advance reputations, determine and pinpoint shifts in attitude and opinion, enhance communications, and evaluate policy.
We see respondents as citizens, stakeholders, employees, and voters – as well as consumers. We can effectively and quickly reach elite, stakeholder, and other highly targeted respondents, with the same ease as the general public. Ipsos ensures that our clients get the answers they need from the audience that is critical to their business.
Strategic advice is the key deliverable. We provide clients with advice that goes beyond reporting on data, based on a concrete understanding of the issues and their context. We help clients go beyond the numbers to understand optimal actions and communications.
Our offices in Montreal, Toronto, Ottawa, Calgary, Vancouver, Chicago, New York, Seattle, and Washington, D.C., are staffed with objective, research veterans. With sector experts in Reputation & Risk Management; Public Sector Research; Government and Social Research; International Trends; and Media and Polling, we can tailor a unique research solution for you.
About Ipsos
Ipsos is a global survey-based market research company.
A leader in the North American market, we specialize in five areas of research: Advertising, Customer Loyalty, Marketing, Media, and Public Affairs. Our industry specialization model means we have an intimate understanding of your brands, your consumers and your marketplace.
Ipsos has a commitment to working with our clients to identify the right solutions for their particular challenges
It is a belief that enables us to ask and probe, to subject our hypotheses to rigorous analyses, and finally, to deliver reliable data and the most effective recommendations in the shortest possible time.
Ipsos has always been committed to building an organization dedicated to a single endeavor; survey-based research.
And with only one aim: providing our clients with the best service, using qualitative or quantitative methods, at local, regional, and international levels.